LaVar Ball admitted that he wanted to make a statement when Lonzo wore four different shoes in four games during the NBA Summer League. He said he wanted those brands to sign his son in an endorsement deal.
During his first two games with Los Angeles Lakers in the NBA Summer League, Lonzo wore his signature shoes, ZO2: SHO’TIME! from his father’s company the Big Baller. Subsequently, he wore four different sneakers from four different brands. Lonzo was seen to don Nike, Adidas, Under Armour and Air Jordan in four consecutive games. Following his first game wearing a different sneaker on Wednesday, July 12, Lonzo’s father said in an interview with ESPN, that his purpose is to make a statement to those brands.